About Bethel Web Development

Bethel Web Development can help you gain a great internet presence.  Your website may be the first thing a prospective customer sees and judges you by.  This first impression gives your business “Internet curb appeal” and is at least as important to you as curb appeal is to a realtor.

We are a full service web development company, specializing in websites that get your message out to your customers and prospective customers.  We’have found that sales has changed in the last fifteen years, and we believe that you can use the Internet to leverage your existing advertising:  after all, the basic practices of advertising haven’t changed, people are still people.  However, the Internet gives you a more cost-effective media that you can use to deliver your message, and to measure how people are responding to that message.

Consider how much you are spending on your current advertising—you may pay for mailers and inserts in the newspaper which may be glanced at by your prospective customers just before the paper is recycled.  And you may pay for a Yellow Pages ad, which lasts for a year—if the prospects keep the Yellow Pages at hand.  However, in November of 2007, more people used the internet to find local businesses than the Yellow Pages, and the trend is accelerating in favor of the Internet.  Your website will be available when your prospect wants it, and will leverage any other advertising you wish to do.

Bethel Web Design will work with you;  we have the sales and technical experience to create the website you need!  Call us now for a free consultation.

Sales and marketing has always relied on the three "F"s -- Find, Filter, and Funnel.   When they have a need, your customers first have to Find that your business exists.   Next, you have to pass their "Filter", or get onto their "short list".  And finally, you have to get these prospects into your "Sales Funnel" so you can turn them into customers.  Even if your business is well-established, new prospects are always moving into town.

The Internet accelerates this process -- Google, Yahoo and other Search Engines make it easy for people to find many businesses catering to their needs.  Your customers will look at the results page from whichever Search Engine they choose and filter the results based on the information that the Search Engine chooses to display.  They will then "click through" to the first (or first few) sites that pass their filter.  And a great web site will help you get on their short list, or even help them select your business. 

Bethel Web Development can help you get found, get filtered and get customers!

How Search Engines Can Help You

Google, Yahoo!, Microsoft Live Search and other search engines are the way many of your prospective customers, and even your existing customers, find your website.   In the past, when customers used the Yellow Pages directories, companies would be named "AAAAA business" so they would get the first listing in their category.  Now that the Internet has virtually replaced the Yellow Pages, successfully companies have realized that a listing on the first page of the search results is vital, and a listing in the first few results is important.

Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are computer disciplines that are just beginning to be addressed by the web design and development industry.  The goal of SEM and SEO is to increase your profits by using the internet to increase the number of customers you get, and increase the amount of money they spend.

People who can effectively optimize websites are rare  because optimization requires a blend of software engineering, sales and marketing skills.   Hank Karl, the Founder of Bethel Web Development, has these skills, and is proud to be a member of New England's premier SEM/SEO association, Search Engine Marketing: New England (SEMNE).

Other Ways a Website Will Help Your Bottom Line

Your website can help "upsell" a customer by providing them information about other value-added products and services you supply.

For example, a condominium developer may list all the options that can be built into a new condo, financing, and insurance against job-loss.  A restaurant may list specials that change daily (we can make it easy for you to change your own website), and may list signature and gourmet entrees.  An auto dealer may brag about a high customer satisfaction rating, or feature some new accessory, like a "rearview camera" and how it will help drivers. 

Bethel Web Development can help you build a website that gets customers, and that will help those customers spend more money with you.